The Benefits of Home Staging
1. You will make more money and your home will sell faster!
According to the National Association of Realtors (NAR) the average staging investment of between 1-3% of the home’s list price will generate a return of 8- 10%.
US Housing and Urban Development reports that a staged home will sell on average 17% higher than a home that has not been staged.
A NAR survey found that the longer your home stays on the market, the furthur below list price it drops. Houses that sold in the first 4 weeks averaged 1% more than list price; 4-12 weeks averaged 5% less; 13-24 weeks averaged 6.4% less than list price and 24 weeks on the market sold for 10% less than list price.
The fact is the faster you sell the more money you save and your staging investment will be considerably less than your first price reduction.
2. The cost of staging doesn’t actually “cost” you anything!
A 2011 HomeGain survey of over 2000 Realtors discovered that sellers who typically spent money on staging services for their home recovered over 399% of the cost in the sale of their house.
3. Many home sellers cannot view their homes objectively!
The way we live in our homes is exponentially different from how we market our home for sale!
When you can’t see a “product” objectively, you can’t “package” it objectively.
Having a Professional Home Stager design your home for a “buyers eyes” will be the best marketing money you can invest.
4. Only 10% of Home buyers can visualize the potential of a home!
This is one of the most critical reasons for using a professional home stager when selling your home. Home stagers can get your home into a condition that will allow potential buyers to see all of the advantages of living there.
90% of buyers only see things “as they are” and not “how they could be”. Most buyers will begin to subtract dollars off the price they are willing to pay for your home if they see even the slightest cosmetic issues that they do not like. If they see minor maintenance/repair problems or an out-of-date appearance, their offer may drop even lower. If they see “too much stuff” they tend to think “lack of storage” or “too small”. The fact is “CLUTTER EATS EQUITY”.
Buyers today have higher expectations than in the past. With all of the visuals of beautiful homes on TV or model homes being designed, most people are aware of the latest and most desirable decorating and design trends. Buyers can easily be swayed, either postively or negatively, by appearances. So it is advisable to showcase your home in a comparable light.
5. Leaving a home in “AS IS” condition will only help to sell the competition!
There is a large number of homes for sale, hence stiff competition. You want to make sure you do everything possible to out-do the other homes for sale in your target market. One of the most effective ways of achieving that is to hire a professional Home Stager.
6. “Curb Appeal” now starts on the Internet!
I cannot stress enough the importance of having stellar MLS photos when marketing your home. A very large majority, at least 90%, of buyers begin their home search on the internet. It takes potential buyers about 15 seconds to decide whether or not your home would be of interest to them. This is one of the main reasons it is so important to stage before you list. You only have one chance to make a first impression so don’t risk losing your audience. Potential buyers will use your on-line photos as a determining factor to decide whether or not to view your home in person. Pastiche Home Style will ensure that your rooms are at their best before the photos are taken.
7. The money you make may be Tax Free!
The money you spend on staging is tax deductible. Take advantage of a possible tax-free capital gain by getting every dollar possible. (States vary so please consult an accountant).
8. You’ll have less Guesswork & Do-It-Yourself work!
Pastiche Home Style can manage your project from start to finish. Or, we can give you a detailed report based on our extensive knowledge and training in home staging to have you “Do-It-Yourself”.
*Please see our “Services” page
9. You can relax!
You will have the satisfaction of knowing you have done everything possible to affect a quick sale of your most valuable commodity and for top dollar.